Networking often means being the bridge between people—but what happens when someone asks for an introduction you’re not comfortable making? Maybe you don’t know them well enough, maybe the timing feels off, or maybe your gut says no. Whatever the reason, remember this: discernment is a critical networking skill.

Here’s the key—don’t ghost the request. Silence damages trust. Instead, respond with honesty and professionalism. A direct, respectful “no” is far better than leaving someone hanging.

A few ways to handle it gracefully:

• If you don’t know them well enough:
  “I appreciate you asking, but I don’t feel I know you well enough yet to make that introduction. Let’s stay connected and revisit down the road.”
  
• If the timing isn’t right:
  “Now’s not the best time to connect you with them, but I’ll keep you in mind if that changes.”
  
• If it’s simply not a fit:
  “I don’t feel comfortable making that introduction, but I encourage you to reach out to them directly. Here’s a suggestion for how you might approach it…”

The point is to answer with honesty. Your reputation is built on trust, and forced introductions can backfire. Discernment keeps your network strong.

Smart networking isn’t about saying yes to everyone—it’s about building authentic, strategic connections that benefit all sides. Sometimes that means protecting your network by saying no, and that’s perfectly okay.